What is Top Eleven

Top Eleven is an online portal for local companies across the UK or anywhere in the world. Born from our own experiences in launching, marketing and growing businesses, Top Eleven is designed to provide an “all in one” essential online marketing tool that every business needs. The Swiss Army Knife of online marketing. We haven't got a tool for taking stones out of a horse's hoof  yet - but we're working on it.

Key to the success of any business is attracting and retaining customers. Without this there is no business and while there are a myriad of other issues for the developing business, our view is that none is more importance than getting your sales message across to your target audience cost effectively and consistently while attracting new customers.

With Top Eleven we invite only eleven companies in each designated geographic area and business category to become a member of the site.

The core principles of Top Eleven are:

1. Identify who your customers are and communicate with them regularly.

2. Develop a relationship with your customers.

3. Encourage them to use your services more regularly.

4. Find new customers and add them to your client data base.

Benefits of Top Eleven Membership

Unlimited Emails: as a member of Top Eleven, you can build a data base of you customers and email them as often as you like. The data base is your list of email addresses that you may have already gathered in  your address book, mobile phone or in the inbox of your email client.

This is likely your most powerful marketing tool. Given that it is easier to get an existing customer to increase the frequency of value of their spend with you, rather than acquire new customers, you should be communicating with them regularly and now you can  - quickly, simply and as often as you like.

As your number of customers grow, just add them to your database. Every business should be doing this but the ability to do so can either be too costly, time consuming or just difficult to manage. With Top Eleven, it's straight forward.

Add your email addresses, decide on what you want to say or the offer you want to make and send it to your group. That's it.

Build your own Email Campaign with Top Eleven's Pre-Opted Customer Database:

With Top Eleven you can market directly to our growing database of customers. All you have do to is identify where you want to your message to go, and how many people you want to send it to and buy the number of contacts you want to make online. The whole process takes minutes so you can attract new business exactly when you need it.

Vouchers: Gift or discount, whatever is appropriate to your business, you can also do this on Top Eleven.

All Top Eleven members will be asked to provide offers to the users of the site – their potential new customers. This can be a specific percentage discount or a special promotion for a product; whatever the member feels is appropriate. Members can change this offer as many times as they want or indeed remove it (it is not compulsory for a member to make an offer) but by users knowing that they can obtain Top Eleven Vouchers, more people will be attracted to the site and therefore your business.

Website: Each Top Eleven member will have their own Top Eleven website. With this you can upload and change content as often as you want. Clearly, you can use this as your main website as it with have a unique domain name but if you already have a website, you can use it as a promotional tool in support of their existing website.

As each website had its own unique domain name. This can either be a long domain name designed to maximise Search Engine Optimisation or a short domain which would be more useful for those business who do not already have a website.

Already, Top Eleven is being recognised by the major search engines so while we don't make too much of this, due to the way the site is structured

Listing on the Top Eleven Directory: Unlike all directory based websites who will list either anyone who registers on their site (or who pays) we only have eleven. We believe this will make Top Eleven more useful to users of the site looking for a service in that there will only be eleven business to choose from but as our members have the opportunity to promote themselves and make offers to customers on the site, the customer will be better informed and be able to benefit from the offers available on the site.